To celebrate their longstanding sponsorship of TIFF, Visa wanted to make a pre-show commercial showcasing how Visa’s technology makes paying seamless, fast, and “drama” free.

To make the spot feel at home screening before some of the year’s most anticipated films, we disguised our spot as a cinematic trailer wherein a man looking to satisfy a late-night craving at a local convenience store experiences a dramatic turn when he struggles to complete the transaction.