Our Sponsored By You Olympics sponsorship campaign for OLG flips the idea of a sponsorship on its head by celebrating the OLG player for their contributions. If they didn’t play with OLG, athletes wouldn’t be as well funded. In this way, all our players can feel authentically connected to Olympians as part of their winning team. Identifying our players as the real sponsors was the perfect way to break-through the “look-how-great-we-are” noise of Olympic sponsorship.