See the Big Picture

Cineplex is Canada’s oldest and biggest theatre chain. But the brand struggled because people only connected with the movies they played. So we made a movie for Cineplex. Lily launched Cineplex's new platform "See the Big Picture", which encourages busy Canadians to make time for the things they love. 

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Poster

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Ben is the follow up to Lily and the continuation of the the "See the Big Picture" campaign. We pivoted away from nostalgia and told a story about a father who overcomes the odds to share a special moment with his son.

Ben surpassed Lily's launch numbers accumulating over 1 million views in under 24 hours.

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Poster 

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