See the Big Picture

Cineplex is Canada’s oldest and biggest theatre chain. But the brand struggled because people only connected with the movies they played. So we made a movie for Cineplex. Lily launched Cineplex's new platform "See the Big Picture", which encourages busy Canadians to make time for the things they love. 

Poster

Ben is the follow up to Lily and the continuation of the the "See the Big Picture" campaign. We pivoted away from nostalgia and told a story about a father who overcomes the odds to share a special moment with his son.

Ben surpassed Lily's launch numbers accumulating over 1 million views in under 24 hours.

Poster