The GTA needs to get people out of cars and taking transit. That’s why we playfully positioned the GO bus as the ultimate self-driving vehicle, and timed it perfectly for the news cycle around the Toronto Auto Show. Ridership responded.
We used the playbook of a flashy car launch campaign, including a fully decked out booth at the 2019 Canadian International AutoShow. Our messaging tapped into the hot topic of car automation to demonstrate you don’t need the latest technology to reap its benefits.
GO Bus @ AutoShow 2019